@font-face{font-family:"HeeboV";src:url(shared/fonts/Heebo.ttf) format("truetype");font-weight:100 900;font-display:swap}
:root{--ink:#0e0e10;--paper:#f3eee3;--tomato:#ff4d2e;--tomato-ink:#d2371a;--violet:#5a3cff;--sun:#ffd500;--line:#0e0e1022;--pad:clamp(18px,4.4vw,64px)}
*{box-sizing:border-box;margin:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{background:var(--paper);color:var(--ink);font:400 18px/1.65 "HeeboV",Heebo,system-ui,sans-serif;overflow-x:clip}
a{color:inherit}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.skip{position:absolute;inset-inline-start:12px;top:-60px;background:var(--ink);color:#fff;padding:10px 16px;border-radius:8px;z-index:100}
.skip:focus{top:12px}
:focus-visible{outline:3px solid var(--violet);outline-offset:4px;border-radius:4px}
.demo-bar{display:flex;justify-content:space-between;gap:12px;padding:9px var(--pad);background:var(--ink);color:#fff;font-size:14px}
.demo-bar a{text-decoration:underline;text-underline-offset:3px}
.demo-bar span{opacity:.75}

.top{position:sticky;top:0;z-index:40;display:flex;align-items:center;gap:28px;padding:14px var(--pad);background:color-mix(in srgb,var(--paper) 86%,transparent);backdrop-filter:blur(14px);border-bottom:1px solid var(--line)}
.logo{font:900 22px/1 "HeeboV";letter-spacing:-.5px;text-decoration:none;margin-inline-end:auto;display:flex;align-items:center;gap:6px}
.logo i{color:var(--tomato);font-style:normal;font-size:.7em;display:inline-block;animation:pulse 2.4s ease-in-out infinite}
.top nav{display:flex;gap:26px;font-weight:600;font-size:16px}
.top nav a{text-decoration:none;position:relative;padding-block:4px}
.top nav a::after{content:"";position:absolute;inset-inline:0;bottom:0;height:2px;background:var(--ink);transform:scaleX(0);transform-origin:right;transition:transform .35s cubic-bezier(.2,.8,.2,1)}
.top nav a:hover::after,.top nav a:focus-visible::after{transform:scaleX(1);transform-origin:left}
@media(max-width:820px){.top nav{display:none}.top{gap:12px}}

/* pill buttons with an ink fill that grows from the pointer */
.pill{--x:50%;--y:50%;position:relative;overflow:hidden;isolation:isolate;display:inline-flex;align-items:center;gap:8px;padding:11px 22px;border:2px solid var(--ink);border-radius:99px;font:700 16px/1.2 "HeeboV";text-decoration:none;color:var(--ink);background:transparent;cursor:pointer;transition:color .35s}
.pill::before{content:"";position:absolute;left:var(--x);top:var(--y);width:0;aspect-ratio:1;border-radius:50%;background:var(--ink);translate:-50% -50%;z-index:-1;transition:width .55s cubic-bezier(.2,.8,.2,1)}
.pill:hover,.pill:focus-visible{color:#fff}
.pill:hover::before,.pill:focus-visible::before{width:340%}
.pill.big{padding:16px 30px;font-size:19px;background:var(--tomato);border-color:var(--ink)}
.pill.ghost{background:transparent}

.eyebrow{font:700 12.5px/1.4 "HeeboV";letter-spacing:.18em;text-transform:uppercase;opacity:.7}
.lead{font-size:clamp(17px,1.5vw,21px);max-width:44ch}
.sec-head{padding:clamp(60px,9vw,130px) var(--pad) 28px;display:grid;gap:14px}
.sec-head h2,.contact h2{font:900 clamp(40px,7vw,104px)/.98 "HeeboV";letter-spacing:-.035em}
.sec-head.light{color:#fff}

/* HERO */
.hero{position:relative;padding:clamp(34px,6vw,84px) var(--pad) clamp(30px,4vw,60px);min-height:calc(100svh - 120px);display:flex;flex-direction:column;justify-content:space-between;gap:28px}
.mega{font:900 clamp(96px,23vw,360px)/.84 "HeeboV";letter-spacing:-.05em;display:flex;flex-direction:column;margin-block:.04em}
.mega .line{display:block;white-space:nowrap}
.mega .ch{display:inline-block;text-align:center;font-variation-settings:"wght" 900;font-weight:900;transition:font-variation-settings .12s linear,color .2s;will-change:font-variation-settings}
.mega .line:nth-child(2) .ch{color:var(--tomato-ink)}
.hero-foot{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:22px}
.seal{position:absolute;inset-inline-end:var(--pad);top:clamp(18px,3vw,50px);width:clamp(96px,13vw,190px);animation:spin 28s linear infinite}
.seal text{font:800 14px "HeeboV";fill:var(--ink);letter-spacing:.1em;direction:ltr}
.seal circle{fill:var(--tomato)}

/* TICKER (skews with scroll velocity) */
.ticker{background:var(--ink);color:var(--paper);overflow:hidden;padding:14px 0;border-block:2px solid var(--ink);transform:skewY(var(--skew,0deg));transition:transform .2s ease-out}
.ticker-track{display:flex;width:max-content;animation:tick 34s linear infinite;font:800 clamp(22px,3vw,40px)/1 "HeeboV";white-space:nowrap}
.ticker-track span{padding-inline-end:1.2em}

/* NOISE → IDEA (scroll-scrubbed) */
.noise{height:240vh;position:relative}
.noise-stick{position:sticky;top:0;height:100svh;display:grid;place-items:center;overflow:hidden;background:var(--paper)}
.noise-stage{position:relative;width:100%;height:100%;display:grid;place-items:center;padding:0 var(--pad)}
.decoy{position:absolute;left:var(--x);top:var(--y);font:800 clamp(18px,2.6vw,36px)/1 "HeeboV";padding:.35em .7em;border:2px solid var(--ink);border-radius:99px;opacity:calc(1 - var(--p,0)*1.6);transform:translateY(calc(var(--p,0)*-30px)) rotate(calc(var(--p,0)*8deg)) scale(calc(1 - var(--p,0)*.4));background:var(--sun)}
.decoy:nth-of-type(2n){background:#fff}
.decoy:nth-of-type(3n){background:var(--tomato)}
.idea-line{font:900 clamp(38px,7.2vw,124px)/1.02 "HeeboV";letter-spacing:-.04em;text-align:center;max-width:22ch;position:relative;z-index:2}
.idea-line .w{display:inline-block;margin-inline:.12em;transform:translate(calc(var(--dx)*(1 - var(--e,0))),calc(var(--dy)*(1 - var(--e,0)))) rotate(calc(var(--r)*(1 - var(--e,0))))}
.idea-line .accent{color:var(--tomato-ink);display:block;font-size:.62em;margin-top:.15em}
.noise-note{position:absolute;bottom:22px;inset-inline:0;text-align:center;font-weight:700;font-size:14px;letter-spacing:.06em;opacity:calc(1 - var(--p,0)*4)}

/* WORK — stacking posters */
.work{background:var(--paper);padding-bottom:clamp(40px,8vw,100px)}
.stack{padding:0 var(--pad);display:grid;gap:0}
.poster{position:sticky;top:calc(76px + var(--i,0)*22px);display:grid;grid-template-columns:1.25fr 1fr;min-height:min(78svh,720px);margin-bottom:clamp(60px,10vw,140px);border:2px solid var(--ink);border-radius:28px;overflow:hidden;background:#fff;box-shadow:0 30px 60px -30px #0e0e1055;transform-origin:50% 0}
.poster:nth-child(2){--i:1}.poster:nth-child(3){--i:2}
.poster-art{position:relative;overflow:hidden;display:grid;place-items:center;padding:28px;border-inline-end:2px solid var(--ink)}
.p1 .poster-art{background:var(--sun)}
.p2 .poster-art{background:var(--ink);color:var(--paper)}
.p3 .poster-art{background:var(--violet);color:#fff}
.poster-info{padding:clamp(22px,3.2vw,48px);display:flex;flex-direction:column;gap:16px;justify-content:center}
.poster-info h3{font:900 clamp(26px,3.2vw,46px)/1.05 "HeeboV";letter-spacing:-.025em}
.poster-info dl{display:grid;gap:12px;margin-top:6px}
.poster-info dt{font:700 12.5px "HeeboV";letter-spacing:.14em;text-transform:uppercase;opacity:.6}
.poster-info dd{font-size:16.5px;line-height:1.55}
.mk{font:900 clamp(54px,9vw,150px)/.86 "HeeboV";letter-spacing:-.04em;direction:ltr;text-align:center;display:flex;flex-direction:column;align-items:center}
.mk.small{font-size:clamp(34px,5.2vw,86px);position:relative;z-index:2;mix-blend-mode:difference;color:#fff}
.mk.heb{direction:rtl;font-size:clamp(40px,5.4vw,88px);line-height:1}
.mk span{display:block;transition:letter-spacing 1.4s cubic-bezier(.2,.8,.2,1),transform 1.4s cubic-bezier(.2,.8,.2,1)}
/* P1: letters start spread out, then settle and take over the frame */
.p1 .mk span{letter-spacing:.4em;transform:scale(.7)}
.p1.in .mk span{letter-spacing:-.04em;transform:scale(1)}
.p1.in .mk span:nth-child(2){transition-delay:.12s}.p1.in .mk span:nth-child(3){transition-delay:.24s}
.p1 .mk span:nth-child(2){-webkit-text-stroke:3px var(--ink);color:transparent}
/* P2: one tile escapes the feed */
.feed{position:absolute;inset:8%;display:grid;grid-template-columns:repeat(4,1fr);gap:10px;opacity:.9}
.feed i{background:#2a2a30;border-radius:8px;aspect-ratio:1}
.feed i:nth-child(3n){background:#3a3a44}
.feed .out{background:var(--tomato);position:relative;z-index:3;animation:escape 5.2s cubic-bezier(.6,0,.2,1) infinite}
/* P3: loading as campaign */
.swap{position:relative;height:1.05em;overflow:hidden;color:var(--sun);display:block}
.swap b{position:absolute;inset-inline:0;top:0;opacity:0;transform:translateY(60%);transition:all .6s cubic-bezier(.2,.8,.2,1);font-weight:900}
.swap b.on{opacity:1;transform:none}
.swap b.off{opacity:0;transform:translateY(-60%)}
.load{position:absolute;bottom:9%;inset-inline:12%;height:10px;border-radius:99px;background:#ffffff33;overflow:hidden}
.load i{display:block;height:100%;width:100%;background:var(--sun);transform-origin:right;animation:load 4.8s cubic-bezier(.5,0,.2,1) infinite}
@media(max-width:640px){.seal{display:none}}
@media(max-width:860px){
  .poster{grid-template-columns:1fr;min-height:0;position:relative;top:auto;margin-bottom:40px}
  .poster-art{border-inline-end:0;border-bottom:2px solid var(--ink);min-height:300px}
}

/* LAB */
.lab{background:var(--ink);color:#fff;padding-bottom:clamp(50px,8vw,110px)}
.lab-form{margin:0 var(--pad);display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px;align-items:end;padding:22px;border:2px solid #ffffff55;border-radius:22px}
.lab-form label,.lab-form legend{display:grid;gap:6px;font:700 13px "HeeboV";letter-spacing:.1em;color:#ffffffcc}
.lab-form fieldset{border:0;padding:0;min-width:0}
.lab-form input[type=text],.lab-form input:not([type]),.lab-form select{width:100%;padding:12px 14px;border-radius:12px;border:2px solid #ffffff55;background:#18181c;color:#fff;font:600 17px "HeeboV"}
.lab-form input:focus,.lab-form select:focus{outline:3px solid var(--sun);border-color:var(--sun)}
.tones{display:flex;gap:8px}
.tones label{display:block}
.tones input{position:absolute;opacity:0;pointer-events:none}
.tones span{display:block;padding:11px 18px;border:2px solid #ffffff55;border-radius:99px;font:700 16px "HeeboV";letter-spacing:0;color:#fff;cursor:pointer;transition:all .25s}
.tones input:checked+span{background:var(--sun);color:var(--ink);border-color:var(--sun)}
.tones input:focus-visible+span{outline:3px solid #fff;outline-offset:3px}
@media(max-width:900px){.lab-form{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.lab-form{grid-template-columns:1fr}}
.lab-out{margin:28px var(--pad) 0;display:grid;grid-template-columns:1.1fr 1fr;gap:28px}
@media(max-width:900px){.lab-out{grid-template-columns:1fr}}
.out-col h3{font:800 14px "HeeboV";letter-spacing:.14em;text-transform:uppercase;color:var(--sun);margin-bottom:14px}
.heads{list-style:none;padding:0;display:grid;gap:10px;margin-bottom:18px}
.heads li{font:900 clamp(22px,2.6vw,36px)/1.12 "HeeboV";letter-spacing:-.02em;padding:16px 18px;border-radius:16px;background:#1b1b20;border:1px solid #ffffff22;animation:pop .45s cubic-bezier(.2,.8,.2,1) both;animation-delay:calc(var(--n)*70ms)}
.heads li:nth-child(1){background:var(--tomato);color:var(--ink);border-color:var(--tomato)}
.lab .pill{color:#fff;border-color:#fff}
.lab .pill::before{background:#fff}
.lab .pill:hover,.lab .pill:focus-visible{color:var(--ink)}
.copied{margin-inline-start:12px;font-size:14px;color:var(--sun)}
.serp{background:#fff;color:#202124;border-radius:16px;padding:20px;font-family:Arial,sans-serif}
.serp-url{font-size:13px;color:#4d5156;margin-bottom:4px}
.serp-title{font:400 21px/1.3 Arial;color:#1a0dab;overflow-wrap:anywhere}
.serp-desc{font-size:14.5px;line-height:1.55;color:#4d5156;margin-top:4px;overflow-wrap:anywhere}
.meters{list-style:none;padding:0;margin-top:16px;display:grid;gap:10px}
.meters li{display:grid;grid-template-columns:54px auto auto 1fr;gap:8px;align-items:center;font-size:14px}
.meters b{font-size:17px}
.meters small{opacity:.65}
.meters i{height:8px;border-radius:99px;background:#ffffff26;overflow:hidden;display:block}
.meters u{display:block;height:100%;width:0;background:var(--sun);border-radius:99px;transition:width .3s,background .3s;text-decoration:none}
.meters u.over{background:var(--tomato)}

/* SEO */
.seo{background:var(--paper)}
.steps{list-style:none;padding:0 var(--pad) clamp(60px,9vw,120px);display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(14px,2vw,26px)}
.steps li{border:2px solid var(--ink);border-radius:24px;padding:26px;display:grid;gap:10px;align-content:start;background:#fff;transition:transform .4s cubic-bezier(.2,.8,.2,1),background .3s}
.steps li:hover{transform:translateY(-8px) rotate(-.6deg);background:var(--sun)}
.steps b{font:900 54px/1 "HeeboV";color:var(--tomato);-webkit-text-stroke:2px var(--ink)}
.steps h3{font:800 22px/1.2 "HeeboV"}
.steps p{font-size:16.5px}
@media(max-width:860px){.steps{grid-template-columns:1fr}}

/* CONTACT */
.contact{background:var(--tomato);border-top:2px solid var(--ink);padding:clamp(60px,10vw,150px) var(--pad);display:grid;gap:22px;justify-items:start}
.contact em{font-style:normal;-webkit-text-stroke:2px var(--ink);color:transparent}
.contact .pill.big{background:var(--ink);color:#fff}
.contact .pill.big::before{background:var(--paper)}
.contact .pill.big:hover,.contact .pill.big:focus-visible{color:var(--ink)}
.foot{display:flex;flex-wrap:wrap;justify-content:space-between;gap:10px;padding:20px var(--pad);background:var(--ink);color:#fff;font-size:13.5px}
.foot span:first-child{letter-spacing:.14em;font-weight:700}

/* cursor */
.fx-cursor{position:fixed;left:0;top:0;width:18px;height:18px;border-radius:50%;background:#fff;mix-blend-mode:difference;pointer-events:none;z-index:200;opacity:0;transition:opacity .3s,width .25s,height .25s;translate:-50% -50%}
.fx-cursor.on{opacity:1}
.fx-cursor.grow{width:64px;height:64px}
@media(pointer:coarse){.fx-cursor{display:none}}

/* reveal */
[data-r]{opacity:0;transform:translateY(26px);transition:opacity .8s,transform .8s cubic-bezier(.2,.8,.2,1)}
[data-r][data-in]{opacity:1;transform:none}

@keyframes spin{to{transform:rotate(-360deg)}}
@keyframes tick{to{transform:translateX(50%)}}
@keyframes pulse{50%{transform:scale(1.5)}}
@keyframes pop{from{opacity:0;transform:translateY(14px) scale(.98)}}
@keyframes load{0%{transform:scaleX(0)}70%,100%{transform:scaleX(1)}}
@keyframes escape{0%,12%{transform:none}45%{transform:translate(-190%,-120%) scale(2.6) rotate(-14deg)}75%,100%{transform:none}}
@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation:none!important;transition:none!important}
  .poster{position:relative;top:auto}
  .noise{height:auto}.noise-stick{position:relative;height:auto;min-height:70svh}
  .idea-line .w{transform:none}.decoy{display:none}.noise-note{display:none}
  .p1 .mk span{letter-spacing:-.04em;transform:none}
  [data-r]{opacity:1;transform:none}
  .swap b:first-child{opacity:1;transform:none}
  .load i{transform:none}
}

.vs,.vs *{font-family:"HeeboV",Heebo,sans-serif}.vs h2{font-weight:900;letter-spacing:-.035em;line-height:.98}.vs-hours th,.vs-hours td{border-bottom:1px solid #0e0e1033}.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}